Product Marketing DIY
The PMPathlights team has developed an easy interface your revenue-facing team members -- product, sales, marketing, customer support -- can use to create concise product marketing and sales enablement content including:
- Persona development.
- Competitive profiles and battle cards.
- Customer use case stories.
- Product FAB matrixes.
- Target market definitions.
- And much more.
PMPathlights uses an Airtable relational data base to house, maintain, and publish this content.
Contact PMPathlights to learn more about Product Marketing DIY from PMPathlights.